NOT NORMAL STORE - Manifesto
Born from intention, from love, from kindness, and from the exquisite necessity of chaos.
Not Normal Store is an art practice—
an ever-shifting world of creation where beauty and disorder coexist, where softness holds strength, where stillness and storm are equally sacred. It lives in the tension between extremes, practising balance in a world that demands absolutes.
The art is not confined to a single medium.
It is story, image, energy, meaning, moment.
It takes whatever form it needs to take.
This is a space created to make art without permission—
to give it narrative, to let it breathe, to place it into the world however it wants to arrive.
Rooted in a belief in the quiet power of kindness, this world honours every body, every soul, every story as equal. There is no hierarchy here. No division. Difference is not something to overcome—it is the symmetry that makes the whole alive.
Not Normal Store is the freedom I created for myself:
to feel everything, to move through the world as art, to allow chaos and intention to coexist, and to become more through the process.
To making art.
To giving it meaning.
To placing it into the world on my own terms.
C’est la vie.
— Emily Jane
