COLLECTION 01
COLLECTION 01 was not based on a physical artwork.
The art lives in the story.
The artwork was designed into the photoshoot itself—the narrative, the intention, the energy behind each image. This collection was created to introduce the soul of Not Normal Store through visual language, before placing that soul onto objects.
The products are intentionally simple, marked only by the Not Normal logo. They are not the artwork—they are the vessels.
Before the brand could exist in the world, it needed to be visualised, embodied, and made real. Without that process, the brand could not breathe. The Not Normal logo had to come to life in its truest form before it could be carried forward.
Not Normal Store exists to share art beyond traditional mediums—placing it into the world through sustainable, sensual, and quality products designed to be worn, lived in, and felt.
COLLECTION 01 was the birth.
COLLECTION 01 was the tourniquet.
The moment where vision stopped bleeding and became whole.
This is the foundation. I will not lose sight of it.
COLLECTION 01 is the harmonious dance of yin and yang, strength and softness, chaos and grace
COLLECTION 01 is the first creation from NOT NORMAL STORE the purest embodiment of the label’s soul a powerful greeting to the world. minimal, magnetic, and made to turn heads, every piece is a celebration of bold self-expression and empowered luxury. Crafted with the finest sustainable materials, these designs honour quality that is not fleeting but sacred.
Luxury is not superficial, it is a conscious decision, a declaration that you love yourself enough to demand the best. kindness is stitched into every seam. Made from ECONYL®, a revolutionary fabric reborn from discarded fishing nets and human-made pollution, each piece transforms what once damaged our oceans into something rare, refined, and radiant. It is proof that beauty can be born from what was broken, that balance can be found where chaos once lived.
In the dance between light and shadow, we find harmony
Black magic and fairy lux are the embodiment of life’s beautiful chaos. Two forces, each with its own rhythm, intertwining to create something whole. The strength of darkness meets the softness of light, teaching us that in embracing both the yin and the yang, we discover the peace that lies in balance. it’s in the contrasts where beauty thrives, where we are reminded that power and grace, like night and day, are never truly separate. They are one.
BLACK MAGIC, the strength of the night, bold and untamed. A symbol of power and mystery, this hue embodies the fearless soul who dares to defy. FAIRY LUX, a soft, glowing whisper of dreams, light and transformation. Representing the magic that lifts us, the beauty of hope and rebirth woven into every thread.
Light and shadow, strength and grace, the world exists between them. So do you. Own both, and wear the balance of all that you are. Together, they create harmony, two souls in conversation. Black magic grounds, fairy lux lifts. Strength and softness, chaos and calm. Never rivals, only reflections. To wear both is to embody harmony itself.
Crafted with ECONYL®
By choosing econyl, you aren’t just embracing sustainability, you’re promoting a kinder, cleaner planet. At the heart of COLLECTION 01 is econyl, a revolutionary fabric that redefines what it means to be sustainable, luxurious, and performance-driven. Crafted entirely from regenerated nylon, econyl is made from discarded fishing nets, fabric scraps, and industrial plastic waste that would otherwise pollute our oceans and landfills. Through a sophisticated regeneration and purification process, this waste is transformed into a nylon yarn that is chemically identical to virgin nylon, yet infinitely more conscious. What makes econyl extraordinary is not just its origin, but its impact. For every 10,000 tons of econyl raw material produced, 70,000 barrels of crude oil are saved, and 65,100 tons of co2 emissions are avoided compared to traditional nylon. This dramatically reduces the environmental footprint, making it a truly circular material that can be regenerated again and again without compromising quality. From a design perspective, econyl offers an unmatched feel of softness, strength, and stretch. The kind of comfort and elegance that turns swimwear into your second skin. It hugs the body beautifully, resists chlorine, sunscreen, and uv rays, and maintains its shape and colour over time. It’s the perfect fusion of eco-conscious innovation and refined luxury.
HEAVENS HALTER TOP - The Heavens Halter Top embodies elevated simplicity: sculpted, supportive, and effortlessly graceful. Its halter structure frames the body with calm intention, offering both strength and softness in perfect balance. This is a piece for the woman who leads with clarity, who values beauty rooted in purpose, and who understands that true presence requires no excess. A design that rises with you — quietly, confidently, and without apology.
Created from ECONYL®, regenerated nylon spun from recovered nets and industrial remnants, this fabric reflects a modern commitment to luxury with integrity. Its texture is smooth, its performance exceptional, and its impact consciously reduced. A material that transforms waste into refined beauty — intelligent, responsible, and impeccably crafted.
Elevated Support, Conscious Luxury
The HEAVENS HALTER TOP is expertly crafted from premium ECONYL® regenerated nylon—made entirely from recycled ocean waste including fishing nets and plastic debris. This halter-style bikini top delivers superior support and flattering coverage for the woman who refuses to compromise on style or sustainability.
Why You'll Love It
- Ocean-saving fabric: Made from 100% recycled ECONYL® that helps clean our oceans
- Superior support: Halter design provides secure fit and flattering lift for all-day confidence
- Versatile coverage: Perfect balance of support and style for active beach days
- Australian designed: Created with care for the eco-conscious woman
- Durable & long-lasting: Premium construction that maintains shape and support wear after wear
Make a Difference With Every Wear
Every HEAVENS HALTER TOP represents a commitment to sustainable fashion. By choosing ECONYL®, you're supporting ocean cleanup efforts and reducing demand for virgin plastics. Look good, feel good, do good.
Material: 100% ECONYL® regenerated nylon
Care: Hand wash cold, line dry
Designed in Australia
BERMUDA TRIANGLE TOP - The Bermuda Triangle Top is a study in controlled elegance. Minimalist in form yet profound in presence, it contours the body with architectural precision and soft intention. This piece carries an energy of assured calm — a quiet statement of self-governed strength. Whether emerging from the water or arriving at a sunset gathering, it speaks with grace, clarity, and unwavering confidence.
Made from ECONYL®, a regenerated nylon derived from reclaimed ocean debris and discarded materials. The result is a fabric that is smooth, durable, and refined, offering sustainable luxury without theatrics. It represents conscious design at its highest standard — thoughtful, efficient, and exquisitely executed.
Bold Design, Conscious Choice
The BERMUDA TRIANGLE TOP is a statement piece crafted from premium ECONYL® regenerated nylon—made entirely from recycled ocean waste including fishing nets and plastic debris. This sculpted bikini top combines architectural design with sustainable luxury for the modern, eco-conscious woman.
Why You'll Love It
- Ocean-saving fabric: Made from 100% recycled ECONYL® that helps clean our oceans
- Sculpted support: Architectural design provides flattering shape and secure fit
- Minimal yet bold: Clean lines with maximum impact for confident beach style
- Australian designed: Created with care for the eco-conscious woman
- Durable & long-lasting: Premium construction that maintains shape wear after wear
Make a Difference With Every Wear
Every BERMUDA TRIANGLE TOP represents a commitment to sustainable fashion. By choosing ECONYL®, you're supporting ocean cleanup efforts and reducing demand for virgin plastics. Look good, feel good, do good.
Material: 100% ECONYL® regenerated nylon
Care: Hand wash cold, line dry
Designed in Australia
UNIVERSUM MINI SHORTS - The Universum Mini Shorts are designed for humans who move with clarity, intention, and quiet power. Effortlessly versatile, they shift with the rhythm of your life — sunrise movement, ocean immersion, city heat, evening stillness. Their silhouette is refined, minimal, and purposeful, allowing your presence to speak without exaggeration. This is luxury built on simplicity, strength, and a gentle refusal to be limited by anyone’s expectations.
Crafted from ECONYL, a regenerated nylon created from reclaimed fishing nets and industrial waste, transformed into a fabric of exceptional quality. Smooth, resilient, and consciously luxurious, it embodies responsibility without compromise. This is sustainability expressed with intelligence and elegance — clean & refined.
Sustainable Luxury Meets Performance
The UNIVERSUM MINI SHORTS are crafted from premium ECONYL® regenerated nylon—made entirely from recycled ocean waste including fishing nets and plastic debris. These versatile shorts seamlessly transition from beach to city, offering the perfect blend of sustainability and style.
Why You'll Love Them
- Ocean-saving fabric: Made from 100% recycled ECONYL® that helps clean our oceans
- Lightweight & breathable: Premium performance fabric that moves with you
- Versatile design: Perfect for swimming, yoga, running, or casual wear
- Australian designed: Created with care for the eco-conscious woman
- Durable & long-lasting: High-quality construction that stands the test of time
Make a Difference With Every Wear
Every pair of UNIVERSUM MINI SHORTS represents a commitment to sustainable fashion. By choosing ECONYL®, you're supporting ocean cleanup efforts and reducing demand for virgin plastics. Look good, feel good, do good.
Material: 100% ECONYL® regenerated nylon
Care: Hand wash cold, line dry
Designed in Australia
