NOT NORMAL STORE was born from intention, a peaceful rebellion against the
ordinary, created to prove that luxury can live in harmony with kindness,
consciousness, and the natural world.
Every creation will follow a sacred path. Made with care, crafted ethically, and
guided by respect for the planet, and purity.
This brand exists to inspire mindful creation and consumption to show that
beauty, rebellion, and responsibility can coexist. Every product is designed as an
offering of love, made to awaken confidence, peace, and freedom in those who
possess it.
STRUCTURE AND OPERATIONS
Every decision within NOT NORMAL STORE places purpose before profit. Choosing to
collaborate only with ethical partners, manufacturers who uphold fair working conditions
and sustainable practices.
Our packaging is biodegradable, our materials consciously sourced, and the process slow and intentional. This brand does not rush or follow trends. It honours time, artistry, and the earth that makes creation possible.
The brand sustains itself through the limited-edition release of timeless, meaningful pieces.
Each collection is designed not for mass consumption, but for emotional connection.
Offering wearable art that lasts. Sustaining both the brand and the art behind it, proving that small scale luxury can thrive with heart.
This brand will always be guided by purpose - but also by presence. As it grows, its
structure will grow too, protecting and preserving its founding values: creativity without cruelty, beauty without harm, and freedom without waste.
NOT NORMAL STORE exists to honour the art of being alive, the magic in every
fleeting second, the beauty found in chaos, the calm hidden inside the storm.
It is a celebration of conscious evolution and wild human feeling, an offering to the brave, the curious, and those who dare to find balance in the madness of being.
Safe Heart 12/10/2025
